Every year, over two million guests visit Sälen which is twice as many visitors as Åre has. The turnover in Sälen is 2,7 billion Swedish kronor.
The guests mainly come from the bigger cities in the south and middle part of Sweden and Mälardalen up to the south part of Dalarna. The main target group is families with children but also the younger audience who come to Sälen during the weekends to ski and party. This makes Magain Sälen a national magazine and not just a local magazine.
Through Magasin Sälen you can reach the entire south and middle part of Sweden, from Malmö to Stockholm in a very cost-efficient way.
The target group who are between 20 – 50 years old is affluent with an active lifestyle and high income. Each week, from December to April, 80 000 new guests come to Sälen. The visitors during the summer is increasing and they come to Sälen to bike, both cross country and downhill but also to hike, fish, paddle or just to enjoy the calm and relaxing vibe of the mountain.